Thankful for print, digital and office changes | Columnists – Kenosha News


Thankful for print, digital and office changes

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This Thanksgiving season, the Kenosha News staff is thankful for a series of changes that include a new office on Green Bay Road, a new and expanded reader-friendly website, and a redesign of the paper with new national and feature content.

It’s been rapid change since October, and today, I want to share with you the outcome of these changes.

First, our new office is well located and suits us fine at 6535 Green Bay Road. Stop in when you get a chance, as many readers already have.

Initially our move from downtown was criticized, as is any change. But we soon found out along with you that a college — Herzing University — plans to expand and locate in the former Kenosha News building.

I think you’ll agree that this is great news. Downtown needs a college presence, and Herzing should be applauded for planning to expand its offerings in Kenosha.

Our second major change came with a new website, rich with content that our former website never had. If you haven’t visited kenoshanews.com“>kenoshanews.com in a while, please do.

The site is well organized, and if you can’t find something, use keywords in the search bar at the top left and you will. In addition to all of our Kenosha County news, sports, business and entertainment content, it’s enriched with state news and sports and national news. Packers and Badgers fans should be delighted to find great updated stories and photo galleries on each team at kenoshanews.com/sports.

When you visit kenoshanews.com, you’ll find the top read stories on each page at the right. It’s always interesting to check out what readers find the most interesting.

There’s a wealth of new and updated content, including daily galleries of top photos, this day in history, celebrity birthdays and more. All of this will enhance your reading of the Kenosha News.

There’s also a better e-edition, offering the full newspaper for readers who prefer reading it online.

If you follow the Kenosha News Facebook page, you’re introduced to this content every day. If you haven’t, consider following us.

We’re asking subscribers of the Kenosha News in print to create a profile online for unlimited digital reading. Any print subscriber can do this by clicking on subscriber services at the top right of the home page. There is a limit to digital reading for those who don’t subscribe, and we’re now offering digital subscriptions for unlimited reading.

You may see complaints on Facebook about us charging to read stories. Our stories are researched and reported by professional journalists who are paid. We hope readers will understand that and support us.

In recent months, our readership online has doubled, from about 2.5 million page views per month to 5 million page views per month. We often attract more than 400,000 unique visitors to our website each month.

Our third change, completed recently, has been a redesign of the Kenosha News. We hope you find this redesign sharp and attractive, and we’re sure you will notice the additional content we now have.

In addition to our daily local coverage, we now have more national and state news and sports and more of a variety of feature topics. Our lack of national and state news has led to criticism in the past, and I hope you enjoy these additions.

These changes have set us up nicely to be the print and digital newsroom that we strive for. While our deadlines for print have moved earlier in recent months, we post news and sports when we have it online and share it on social media.

Subscribers can and should access us at any time. That’s my message in this Thanksgiving season.

It’s an incredible honor to report the news of Kenosha County, and we thank you for your steady readership. Happy Thanksgiving to you and your family.

Bob Heisse is editor of the Kenosha News. He can be reached at 262-656-6337 or bheisse@kenoshanews.com.

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