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The global market for action cameras is expected to cross US$ 10.25 Bn by 2026 at a CAGR of 12.6% throughout the forecast period from 2018 to 2026.
Increasing income level and the growing popularity of adventure activities such as skydiving, paragliding, bungee jumping, surfing, BASE jumping, rock/mountain climbing, scuba diving, snorkeling, caving, surfing, skiing, and wakeboarding are increasing the demand for action cameras to capture lifetime experience during these recreational activities. In addition, shifting trends towards photography, adventure activities and sharing photos and videos on social networking is also supporting the growth of the action camera market.
Benefits of action camera such as small size without compromising on quality and hands-free operations which are motivating its sale over traditional digital cameras. In addition, action cameras allow users to shoot videos with first-person perspectives which are increasing its demand in a recording of adventure activities such as skiing, rock climbing, surfing, and other activities.
In order to increase the brand loyalty manufacturers are focusing on adding cloud computing services to expand media functions of their action camera solutions. Moreover, manufacturers are offering attractive package solutions with the necessary accessories required for an action camera. These cost-effective solutions are attracting consumers. The action camera market is facing a challenge from continuous growth in smartphones with high-quality camera features.
North America is the largest market for action cameras. The U.S. is the largest individual market for action cameral globally. Huge number of sports enthusiast people along with high spending capacity is increasing the demand for action cameras in U.S.
Asia Pacific is expected to witness the fastest growth throughout the forecast with increasing spending on leisure and adventure activities and increasing income level boosting the demand for action cameras in major markets in the region including China, Japan, India, Southeast Asian countries and other emerging markets.
The global action camera market is highly competitive and dominated by the recognized players such as GoPro Inc, Sony Corp, Garmin Ltd, Olympus Corp, TomTom N.V., Rollei GmbH & Co. KG, Veho, Drift, and others. High capital investment and strong research and development capabilities are required are limiting new entrance in this capital intensive industry.
In addition, leading brand successfully created a considerable base of loyal customers in the global market. In order to attract customers in this competitive environments, a new entrant has to introduce innovating product offerings at attractive pricing.
Key Topics Covered
Chapter 1 Preface
1.1 Report Description
1.2 Research Methodology
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Action Camera Market
2.2 Global Action Camera Market, By Technology, 2017, (US$ Bn)
2.3 Global Action Camera Market, By End-use Application, 2017 (US$ Bn)
2.4 Global Action Camera Market, By Sale Channel, 2017 (US$ Bn)
2.5 Global Action Camera Market, By Geography, 2017 (US$ Bn)
Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Action Camera Market Revenue and Volume, 2016 – 2026, (US$ Mn) (Mn Units)
3.2 Market Trends
3.3 Market Dynamics
3.3.1 Market Drivers
3.3.2 Market Challenges
3.3.3 Impact Analysis of Drivers and Restraints
3.4 Value Chain Analysis
3.4.1 Value Chain Analysis: Global Action Cameras Market
3.5 Market Attractive Analysis
3.6 Competitive Landscape
3.6.1 Market Positioning of Key Market Players
3.6.2 Major Market Strategies Adopted By Key Market Participants
Chapter 4 Global Action Camera Market Revenue and Volume, By Technology, 2016 – 2026(US$ Bn and Mn Units)
4.1 Comparative Analysis
4.2 SD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
4.3 HD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
4.4 Full HD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
4.5 Ultra HD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
Chapter 5 Global Action Camera Market Revenue and Volume, By Application, 2016 – 2026 (US$ Bn and Mn Units)
5.1 Comparative Analysis
5.2 Personal Action Cameras Market, 2016 – 2026, (US$ Bn and Mn Units)
5.3 Professional Action Cameras Market, 2016 – 2026, (US$ Bn and Mn Units)
Chapter 6 Global Action Camera Market Revenue and Volume, By Application, 2016 – 2026 (US$ Bn and Mn Units)
6.1 Comparative Analysis
6.2 Action Cameras Market Through Online Channels, 2016 – 2026, (US$ Bn and Mn Units)
6.3 Professional Action Cameras Market Through Retail Outlets, 2016 – 2026, (US$ Bn and Mn Units)
Chapter 7 North America Action Camera Market Analysis
Chapter 8 Europe Action Camera Market Analysis
Chapter 9 Asia Pacific Action Camera Market Analysis
Chapter 10 Rest of the World (RoW) Action Camera Market Analysis
Chapter 11 Company Profiles
11.1 GoPro Inc.
11.1.1 Company Snapshot (Company Details, Geographical Presence, Key Industries Served, Major Competitors Recent Developments)
11.2 Sony Corp.
11.3 Garmin Ltd.
11.4 Olympus Corp.
11.5 TomTom N.V.
11.6 Rollei GmbH & Co. KG
11.7 Veho
11.8 Drift
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